These outdoor ads for Crunch Gym were placed on college campuses across Southern California on high traffic walkways. The objective of the ad was to bring attention to the promotion they were running and a call to action of visiting their company website. Because of the busy schedule of a student, I needed to design an ad that would grab attention and get the message out all within seconds. With the use of a scanned piece of folded paper, I used the kettle bell's weight to give it a 3D look. The 3D effect brought eyes to the ad, the promotion kept them interested and the call to action was clear and easy to find.