ADCAMP BRANDING

The objective of the rebranding for adcamp was to help the brand become more noticeable at tradeshows and in their industry. Because the audience of the company was college students/administrators and advertisers, I wanted to have the feel of a younger modern company. Inspired by the previous logo, I choose a color palette that was stronger and brighter while still including neutral colors. I also redesigned the business cards, advertising agreements, and mailing supplies to make the branding cohesive. I took great pride in being the brand police of adcamp.