The objective of the rebranding for adcamp was to help the brand become more noticeable at tradeshows and in their industry. Because the audience of the company was college students/administrators and advertisers, I wanted to have the feel of a younger modern company. Inspired by the previous logo, I choose a color palette that was stronger and brighter while still including neutral colors. I also redesigned the business cards, advertising agreements, and mailing supplies to make the branding cohesive. I took great pride in being the brand police of adcamp.