I wanted to create a mobile ad button that was simple and right to the point, using the question "THIRSTY?". The purpose was to promote Nesquik to be the daily beverage of choice for kids at home, in the lunchbox, and on-the-go. Once clicked, kids were able to easily scroll through the different products Nesquik offers as well as interact with a bottle of flavored milk. Kids were able to choose a flavor, shake the bottle, swipe open the top, and then tilt the bottle as if to drink (all with sound effects). Ad was fun and easy to use while getting kids excited about Nesquik products.
Heart Health app
Mobile app designed to bring focus to your heart's health. I designed the logo to be inviting using a smiling heart and colors that were soft. The app displayed a variety of information from blood pressure to food intake to sleeping habits. All of these factors would be added together to come up with a daily number that would represent how healthy your heart was. My goal was a user-friendly design so I created icons and used color coding throughout the app. Looking at each icon/section you could see if you were doing great, borderline, or needs attention in a certain area with the colors; green, yellow, or red. These were all featured on the home page of the app, which was a one stop shop to understanding the whole app.
Live Well site
Live Well is a UCLA Healthy Campus Initiative website. The site allows UCLA students and the community can explore all the ways to make campus life safer, cleaner, and healthier. It is an interactive site that features blogs, calendar events, and resources for students to access all things inclusive of health. I collaborated with a small group of designers and a UCLA board to create the layout for the entire site. My personal focus was the footer for the site. I created a soft gray layout that featured search bar, email newsletter sign-up, and interactive navigation buttons for the entire site.
The objective of the rebranding for adcamp was to help the brand become more noticeable at tradeshows and in their industry. Because the audience of the company was college students/administrators and advertisers, I wanted to have the feel of a younger modern company. Inspired by the previous logo, I choose a color palette that was stronger and brighter while still including neutral colors. I also redesigned the business cards, advertising agreements, and mailing supplies to make the branding cohesive. I took great pride in being the brand police of adcamp.
I redesigned and coded the adcamp company website making it a one-page website. The site was made up of two different pages, one for schools and one for advertising clients. Each with specific information and sections for each of its audiences. Also incorporating the rebrand of the company using its new color palette and look and feel. The site included an interactive google map of all of the participating colleges, as well as interactive slides of the various products that were offered.
I designed and laid out these newspaper to be promotional handouts at trade shows for adcamp. adcamp was a company that worked with college student newspapers, so when thinking of handout materials for the company I came up with the idea to have our own newspapers printed. I worked with a printer to have these run through the press and the conclusion was a 4-page newspaper. This handout had all of the information that schools or clients would need to know about the company.
These outdoor ads were designed for ADMA Bio Centers and placed throughout Atlanta's buses, bus shelters and college campuses. The company wanted to get the message out about being able to make money from donating plasma. I wanted the ad to be simple and focus on donating and the amount you could much. I used a strong red color to grab attention and large text that was easy to read.
I designed the logo and business card layout for Barber Avenue, a company that databases barber shops in Australia. When first brainstorming this logo I thought of the barber pole, but felt it was a little over used. I decided on the barber chair because that is where it all happens. Once in the chair not only do you get your haircut, but the conversations start. The sense of community is what I wanted to convey in the logo.
The Loop Typeface
I designed The Loop typeface that is based on Chicago's public train system and the form that the tracks make in the downtown area, called "The Loop."
mhealth circle logo
I designed the logo for mHealth Circle, an organization of people from the research, medical, non-profit and tech communities working on mobile health projects in Los Angeles. I wanted the logo to be straightforward and understandable. I used colors that would grab attention and give the look of outward movement.
Crunch Gym ad
These outdoor ads for Crunch Gym were placed on college campuses across Southern California on high traffic walkways. The objective of the ad was to bring attention to the promotion they were running and a call to action of visiting their company website. Because of the busy schedule of a student, I needed to design an ad that would grab attention and get the message out all within seconds. With the use of a scanned piece of folded paper, I used the kettle bell's weight to give it a 3D look. The 3D effect brought eyes to the ad, the promotion kept them interested and the call to action was clear and easy to find.
Credit Union ads
These ads were designed for Greater Texas Federal Credit Union and were placed on college campuses throughout Texas' four major cities. The objective was to design ads that grabbed the attention of a younger college audience. The ad needed to be simple and have a straightforward message to cater to the student's busy schedule. I decided to use emojis as the main focus because I felt that this is a fun way to communicate with students and the message is clear and relatable to students.
Latino film festival
This poster design was submitted to the Latin Film Festival in Chicago. I was inspired by the latin holiday, the day of the dead, to design a layout that used that style. The focus being the skull and the abstract shapes would continue outward to cover the poster.
Scion outdoor ad
This outdoor ad for Scion was placed on college campuses throughout California on high traffic walkways. The objective was to design an ad to showcase the two new car models and around the word WEIRD, not in the sense of unusual, but as in "isn't it weird that this car comes with so much." I thought because the definition wasn't so clear, I would use the ad to help that. Incorporating the look of a dictionary definition to help sale the promotion, I kept it simple and clean.
Big Night program
The Big Night is the premier fundraising event benefitting Near North Montessori’s Financial Aid Program. I was tasked with the design and layout of the 75-page program for the event. The layout needed to be simple and easy to follow along with as the night progressed with the main focus being the auction. I also designed multiple ads for families and businesses who purchased space in the program. I delivered press-ready files to the client and worked with the the printer to quality check the final programs.